Sustainable Fish City is an initiative to make London the first city in the world to serve fish from sustainable sources only.
The campaign encourages people and organisations to make responsible decisions when buying fish and to change their eating habits.
Across the globe, people are eating more fish than they used to, and a large percentage is caught by destructive and wasteful methods.
We are now seriously at risk of losing some fish species from our seas forever. Scientists estimate that if we carry on fishing the way we do today, most of the world’s fish stocks could collapse within our lifetimes.
Millions of people depend on fish to survive and to make a living, so this would have a devastating effect on them.
Below is a selection of photos of the Sustainable Fish City stand at the Thames Festival. Visitors were invited to send a message to London’s restaurants about the importance of using sustainable fish.
SFC campaigners received over 200 messages for restaurants, showing how much people care about the future of fish and marine ecosystems.